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Google REALLY wants to get personal:

Today, I'm not discussing a cool new search tool. Instead, here's an article in the The Financial Times. Google wants more and more information about you.

The company's CEO Eric Schmidt, talking to reporters in London, said, "We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion."

The company's aim is to have a service that can know enough about you to answer the question, "What shall I do tomorrow?"

Gosh, what if the power goes out? How will I live my life? ;-)

But seriously, personal privacy in the Internet age is something that people don't think much about. Google and its rivals clearly aren't going to think about it on our behalf.

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